Privacy Policy
Effective Date: August 18th, 2025
Zumoko doo Novi Sad (“we,” “our,” or “us”) is committed to protecting your privacy and the security of your personal information incompliance with the General Data Protection Regulation (GDPR).
This Privacy Policy applies to our website, www.edukartice.com, and explains how we collect, use, and share information when you interact with our services.
1. Who We Are
The website edukartice.com is owned and operated by Zumoko doo Novi Sad, a registered company in Serbia.
Company Name: Zumoko doo Novi Sad
Registered Address: Vojvođanskih brigada 28, 21000 Novi Sad, Republic of Serbia
2. Information We Collect
We collect the following categories of personal data:
Personal Information: Data you provide directly via our contact or order forms (e.g., name, email address, phone number, delivery details, and any additional information you choose to provide).
Automatically Collected Data: Cookies and trackingtechnologies (Google Ads, Meta Pixel, Facebook, Instagram, LinkedIn, TikTok,YouTube) may collect data such as IP address, browser type, device details,pages visited, time spent on the site, and interactions with our content.
3. Lawful Basis for Processing
We process your personal data under the following GDPR legal bases:
Consent: When you submit a form or accept cookies, you consent to our processing of that data.
Legitimate Interests: To analyze website traffic, improve services, and optimize marketing, provided these do not override your rights.
Contractual Obligation: Where you provide information in connection with a potential or actual order, we process your data to fulfill that contractual relationship.
4. How We Use Your Information
We use your data for:
Responding to inquiries and providing customer support.
Processing and fulfilling product orders.
Analyzing website usage to improve content and services.
Delivering targeted advertisements through platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, and YouTube.
5. Data Sharing and Disclosure
We may share data with:
Third-Party Service Providers: Companies supporting website operation, analytics, or marketing (e.g., Google, Meta, TikTok, YouTube).
Legal Authorities: When required to comply with laws or legal obligations.
We do not sell or rent your personal data.
6. International Transfers of Data
When data is processed outside the European Economic Area(EEA), we ensure adequate safeguards such as Standard Contractual Clauses(SCCs) or equivalent measures.
7. Data Retention
We retain personal data only for as long as necessary or required by law.
Contact and order form submissions: up to 60 months, unless you request earlier deletion.
8. Your Rights Under GDPR
You have the right to:
Access your personal data.
Rectify inaccurate or incomplete data.
Erase your personal data when no longer necessary.
Restrict certain types of processing.
Data Portability in a structured, machine-readable format.
Object to processing, especially for direct marketing.
To exercise your rights, contact us at info@edukartice.com.
If you believe your data rights are infringed, you may complain to the Serbian Commissioner for Information of Public Importance and Personal Data Protection or your local EU supervisory authority.
9. Data Security
We implement appropriate measures to safeguard personaldata. However, no online transmission can be guaranteed 100% secure.
10. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improveyour browsing experience, analyze traffic, and deliver personalizedadvertising.
Types of Cookies We Use
Strictly Necessary Cookies: Required for websitefunctionality (e.g., remembering your order details). These do not require yourconsent.
Analytics Cookies: Help us understand how visitors interactwith our website (e.g., Google Analytics, Meta Pixel).
Advertising Cookies: Used to deliver targeted ads based onyour interests (e.g., Google Ads, Facebook, Instagram, TikTok, YouTube).
Preference Cookies: Remember your settings (e.g., languageor region).
Consent for Non-Essential Cookies
Non-essential cookies (analytics and advertising) will onlybe set after you provide explicit consent via our cookie banner. You canwithdraw your consent at any time.
Managing Cookies
You can control and delete cookies through your browsersettings. Most browsers allow you to:
Block cookies from all sites.
Delete cookies already stored.
Receive alerts before a cookie is placed.
Please note that disabling cookies may affect thefunctionality of some parts of our website.
11. Children’s Privacy
Our website is directed at parents and guardians purchasingeducational products for children.
We do not knowingly collect personal data directly fromchildren under 16. If you believe a child has provided us with personal data,please contact us immediately.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updateswill be posted on this page with a revised effective date.
13. Contact Us
If you have any questions about this Privacy Policy or your GDPR rights, please contact us:
Zumoko doo Novi Sad
Vojvođanskih brigada 28,
21000 Novi Sad,
Republic of Serbia
hello@edukartice.com
